Associate Professor
University of Chicago
Designer, artist, and scholar working at the intersection of visual communication design, critical fabulation, and media aesthetics.
Recent News
2026 Graphis award winner
talk at Cornell
2025 UCDA Design Awards juror
MASC Anesthesia
Brand identity
Brand identity work for the private anesthesia practice, MASC Anesthesia, based out of the Baltimore and D.C. greater metropolitan area.
Concept
The brand identity developed for MASC Anesthesia captures clinical excellence, trust, and sophisticated expertise. The design thoughtfully merges clarity with refined simplicity: a clean, classic typographic treatment projects professionalism and integrity, while intricate illustrations inspired by historical medical instruments subtly reinforce precision, meticulous care, and clinical mastery.
brand identity
print collateral
layout design
promotional materials
Client
MASC Anesthesia
The dual-sided business cards exemplify this intentional balance. The front emphasizes professionalism through elegant monochrome typography, while the reverse features an engaging illustrative pattern rendered in subdued reds against a neutral backdrop. This choice conveys confidence tempered by warmth—essential qualities at the core of MASC Anesthesia's patient-centered practice.
Collectively, the identity creates a cohesive visual narrative, positioning MASC Anesthesia as a trusted provider dedicated equally to clinical excellence and compassionate care.