Sarah Edmands Martin

DESIGNER

Associate Professor
University of Notre Dame

Designer, artist, and scholar working at the intersection of visual communication design, critical fabulation, and media aesthetics. 


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UIC School of Design guest juror
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MASC Anesthesia

Brand identity 2012
Brand identity work for the private anesthesia practice, MASC Anesthesia, based out of the Baltimore and D.C. greater metropolitan area. 






Concept


The brand identity developed for MASC Anesthesia captures clinical excellence, trust, and sophisticated expertise. The design thoughtfully merges clarity with refined simplicity: a clean, classic typographic treatment projects professionalism and integrity, while intricate illustrations inspired by historical medical instruments subtly reinforce precision, meticulous care, and clinical mastery.
brand identity
print collateral
layout design
promotional materials

Client
MASC Anesthesia










    The dual-sided business cards exemplify this intentional balance. The front emphasizes professionalism through elegant monochrome typography, while the reverse features an engaging illustrative pattern rendered in subdued reds against a neutral backdrop. This choice conveys confidence tempered by warmth—essential qualities at the core of MASC Anesthesia's patient-centered practice.

    Collectively, the identity creates a cohesive visual narrative, positioning MASC Anesthesia as a trusted provider dedicated equally to clinical excellence and compassionate care.