Sarah Edmands Martin

DESIGNER

Associate Professor
University of Notre Dame

Designer, artist, and scholar working at the intersection of visual communication design, critical fabulation, and media aesthetics. 


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UIC School of Design guest juror
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Lupton / Lupton Promotional Material

Animation, promotional materials, print design2018
Promotional poster and animation promoting the visiting scholars Ellen and Julia Lupton at the University of Notre Dame.    






Concept


Animation and promotional material designed for Ellen and Julia Lupton’s talk, “Design, Storytelling, and Performance” at the University of Notre Dame (Fall 2016). The animation and poster merge typography, design, and literature through a striking visual metaphor: a rotating French tarot card. The symmetrical composition, reminiscent of traditional face cards, reinforces the duality of the event———bringing together typography and storytelling, modern design, and classical literature (an “E” letterform for Ellen, a Shakespearian quill for Julia). The printed piece is designed to hang one direction for areas where Julia’s talk would garner more interest, and the opposite way for places on campus more amenable to Ellen’s talk.

digital animation
after effects
poster design
promotional materials
print design

won silver Graphis poster design award
published in 2018 Poster Annual























    The custom line-art illustration, which cleverly fuses Shakespearean aesthetics with contemporary graphic motifs, establishes a playful yet intellectual tone. The use of a limited but sophisticated color palette of navy blue and gold adds a regal, historical feel while maintaining a contemporary sensibility. The typographic choices are well-considered, balancing readability with elegance, particularly in the structured hierarchy of the event details. 

    The poster’s layout is highly dynamic, inviting interaction as it can be viewed from multiple orientations———mirroring both the mirth of Shakespearean performance and the adaptability of design thinking. The integration of small typographic elements, such as the club symbols and serif text blocks, subtly reference printed ephemera and historical book design. Meanwhile, the modern sans-serif typography used for "Lupton" anchors the piece in contemporary graphic design, reinforcing Ellen Lupton’s influence in the field. The poster doesn’t just announce an event; it embodies the themes of storytelling and performance through its composition, making it an engaging and conceptually rich piece of promotional design.