Sarah Edmands Martin

DESIGNER

Associate Professor
University of Notre Dame

Designer, artist, and scholar working at the intersection of visual communication design, critical fabulation, and media aesthetics. 


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Recent News

UIC School of Design guest juror
m(other)ing exhibition open
forthcoming talk at Cornell





SARAHEDMANDS
SARAHEDMANDSMARTIN
SARAHEDMANDS


IU Northwest School of the Arts 

Brand identity, promotional campaign, poster design2021
Promotional campaign and poster series for IU Northwest’s School of the Arts, combining studio, theatre, and television under one program.    








Concept


This project called for a brand campaign and set of poster mailers developed for Indiana University's School of the Arts whose goal was to introduce incoming and potential freshmen from Northern Indiana and Chicago to the amenities, community, resources, and spirit of IUN's School of the Arts.

brand identity
poster design
promotional campaign
fold-out mailers
pattern design

won Graphis silver medal 

published in 2022 Poster Annual 
Client


Senior designer

Junior designer
IU Northwest School of the Arts



Sarah Edmands Martin


Julia Fegelman












The illustration signifies the two essential elements central to the art of photography: time and light. Without both, photography would not exist as an art form.








Referencing the kind of cutting edge artwork that the IUN School fosters, this double-sided and foldable poster design blends graphics, shapes, and patterns that quietly showcase works created by current and past student artists. In addition, the poster features collaged photos of select buildings and facilities that promise the scholarly, artistic, and living synthesis that students experience on campus.

The initial poster campaign was received so well by the client that they requested an expansion to include web, social media, and other printed materials featuring this design. Additionally, the design also succeeded in balancing a global brand language (Indiana University) and the IUN School's unique, creative identity.




This work is supported by Indiana University’s Arts and Humanities Council.