The design of Head to Head distills a high-level, two-person dialogue between a CEO and an ethicist into an engaging, visually digestible form. What could have been a dense, text-heavy document instead becomes a thoughtfully composed piece that elevates readability, clarity, and engagement through intentional typography, strategic use of negative space, and original illustrations.

From a layout perspective, the design embraces a modernist editorial approach—clean, structured, and effortlessly navigable. The typographic hierarchy is expertly handled, ensuring that key voices and sections stand out without overwhelming the reader. The inclusion of subtle yet distinctive portrait markers—colored circles framing the speakers’ headshots—immediately differentiates the dialogue participants, creating a conversational rhythm that guides the eye seamlessly across the spread.

The use of original illustrations is a standout feature, introducing moments of visual wit that break the formality of the content. The intricate sketch of a medieval-style contraption on the left page, for example, injects a conceptual metaphor into the discourse, hinting at the complexities of compliance and ethics with a sense of historical irony. These visual interruptions prevent reader fatigue and add an element of curiosity, reinforcing the book’s core themes in a way that transcends pure text.

The color palette is intentionally restrained—muted grays, warm neutrals, and carefully placed accent colors—to maintain a professional tone while ensuring readability. The background’s off-white hue creates a subtle contrast against the black text, reducing eye strain and evoking the tactility of a premium print publication.