Sarah Edmands Martin

DESIGNER

Associate Professor
University of Notre Dame


 


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AIGA Get Out the Vote

Poster design, typography2022
Poster series designed for AIGA’s Get Out the Vote campaign which sought to promote civic engagement during the 2022 midterm elections.







Concept


The core of the Design for Democracy campaign is an online gallery of original, nonpartisan and apolitical (without political content or bias) posters generated by AIGA members for printing and public distribution by all. When sharing my works on social media, please tag @sarahedmands (Instagram) / @sarahedmands (Twitter) and @AIGADesign with the hashtags #AIGAVote and #GetOutTheVote.

Starting in 1998, AIGA’s oldest initiative has the mission to apply design tools and thinking to increase civic participation. By making interactions between the U.S. government and its citizens more understandable, efficient, and trustworthy, designers become more vocal citizens and make democracy more sound.

Today, AIGA continues to advocate for civic engagement through voter education, registration, and access. This campaign turns design skills and aspirations into tangible actions that can make a difference.
 












62%



Statistics reveal that voter turnout for U.S. presidential elections has never peaked above 62%. Even worse, this number drops significantly for non-presidential cycles. What does only 62% of voter turnout look like? In this design, the percentage is visualized with the stars of the American flag (only 62% appear, as a somber homage to the disparity). The absence, here replaced with a dark blue void, becomes a kind of messaging, in and of itself.














Democracy is a Process



An international figure representing our nation’s democratic ideology, The Statue of Liberty is shown here under construction. Relying on archival photography from the New York Public Library's Digital Collections, the design metaphorically humanizes the infamous icon, reminding a U.S. audience that our ideals require ongoing civic engagement in order to work. The typography reads: "democracy is a process, not a discreet event. Vote." It falls to us, as citizens, then, to determine what our ideology will be today, tomorrow, and in the future. We do this through the civic processes that give voice to our values: to speak, to organize, to vote.












Make it Count at the Polls



A simple typographic poster whose message, through typeface design, layout, and hierarchy, insists urgently on one thing: VOTE. The typography conveys the urgency of a contemporary, digital landscape, wherein the state of our nation’s democracy is at risk through new, mediated channels of misinformation and disinformation. 









Your Voice/Vote Counts



A bitmap image of the iconic Lady Liberty is legible only as an organized grouping of individual dots. The many circles make up an image greater than the sum of its parts and allude to concepts bigger than just individual marks: democracy, civic power, collective action, national ideology. If a viewer (and a voter) is too myopic, all they will see is individual dots making up a chaotic and non-sensical field. It is only when taking a step back and viewing the collective energy of many marks as a whole, is the powerful image formed. Like the image, democracy requires each person's individual commitment to make the larger democratic project work.







This civic engagement initiative wields the power of design to motivate the American public to register and turn out to vote in the 2024 midterm election, as well as local elections to come. 



AIGA mobilizes designers to create nonpartisan posters that raise awareness about elections, promote democracy, and empower citizens to exercise their right to vote.




For the 2024 Get Out the Vote (GOTV) campaign, AIGA partnered with Nonprofit VOTE and the League of Women Voters to amplify its call for posters so nonprofit organizations and election officials can access resources. Based on data from Nonprofit VOTE’s 2022 Field Program, the 2024 Nonprofit Power report shines a light on the pivotal role that trusted local nonprofits play in building a more inclusive democracy through nonpartisan voter engagement in historically underrepresented communities throughout the United States.